FRONTLINE Guide To Pet Ownership & Competition





Launching the Love Your Pet campaign, FRONTLINE® Spot On, the leading tick and flea preventative, wants to reward animal lovers who don’t just love their pet, but go out of their way to give them the best care possible.

Celebrity Vet Joe Inglis and a panel of vet experts will be judging a competition to find the UK’s Most Dedicated Pet Owner. Joe gave us his fundamental tips to pet ownership…



1. Plenty of exercise

Taking your dog for a walk, or playing with the cat is not only great fun, it’s also a vital part of looking after them properly. Dogs usually benefit from at least two walks a day – more if you have the energy – and take as much time as you can to play with the cat!

2. Fresh Water

All pets need plenty of fresh water, particularly if they are on a dry diet, so make sure you give them a new bowl full every day and top it up if it gets low. Some cats don’t like a tap water because of the taste of chlorine so if your cat doesn’t seem to be drinking from their bowl, try collecting rainwater for them to drink, or give them bottled water.

Eating well is just as important for pets as it is for people, so make sure you feed your animals a healthy and appropriate diet. There are many different ways types of feed, from complete dry foods to raw meat, but whichever you choose, make sure you do your research and feed them the best quality your budget can accommodate.

And don’t forget that cats are obligate carnivores which means they have to eat meat and can’t survive on a vegetarian diet!

3. Grooming

Grooming is not only important for keeping your pet’s coat in tip-top condition, it is also an excellent way of checking your pet over from nose to tail on a regular basis. Anything unusual, such as a lump, swelling or patch of sore skin will be easily spotted and enable you to get some veterinary advice as soon as possible.

4. Flea Control

Fleas may be small but they can certainly cause big problems, with flea allergy dermatitis being one of the most common causes of skin disease in our pets. Common symptoms of flea infestations include itching and scratching, obvious sore patches on the skin, fur loss and saliva staining, especially around the tail base.

To check if your pet has fleas, take a sheet of white paper, and use a fine comb to go through your pet’s fur, especially along their back. Comb onto the piece of paper, and collect whatever comes out of the coat. If you find lots of tiny black specs, this could be flea dirt. To check, dab the specs with a piece of wet cotton wool. If it is flea dirt, the cotton wool will get stained red thanks to the blood in the dirt.

To keep your pet protected from fleas use regular spot-on treatments such as FRONTLINE Spot On and make sure you treat all the pets in the house. Make sure you keep up flea control throughout the year as fleas can breed all year round in centrally heated houses.

5. Keep your pet safe

Thousands of pets are lost and stolen every year, many never returning to their homes. To help reduce the risks of your pet going missing and not returning, make sure they are micro-chipped to permanently identify them. These tiny chips, which are around the size of a grain of rice, are implanted using a needle by your vet. Every chip contains a unique number, which identifies your pet when read using a scanner – so if they are ever lost and taken to a vet or rescue centre, they can be easily reunited with you!


To be crowned the UK’s Most Dedicated Pet Owner, simply follow these steps:

  1. Like FRONTLINE’s new facebook page:
  2. Upload a special photo of you and your pet that shows just how much you love your furry friend, along with a short description on why you deserve to win this coveted title
  3. Share your entries with your friends and family and encourage them to enter too!

You can also check out the launch video at


FRONTLINE® Spot On is readily available through a variety of retail outlets including pharmacies, pets stores and online pharmacies as well as veterinary clinics. For your nearest retailer please visit: For advice on prescription-only veterinary medicines for tick and flea control, speak to your vet about the most suitable products.

FRONTLINE® Spot On contains fipronil. Legal category: NFA-VPS. Merial Animal Health Ltd CM19 5TG. Use medicines responsibly –